Mashreq Bank launches Mashreq Neo, a new full-service digital-only bank.
Completely branchless and targeted at the connected generation, Mashreq Neo offers users an incredible digital experience.
“Mashreq Neo was created in response to the fast-evolving customer behaviours which we observed in the UAE. Today, we see customers of all ages spending significant amount of time on their mobile smart phones, and they demand convenience. They are active on social media, make purchase decisions based on recommendations, and they rank flexibility and convenience as their top reasons for choosing a bank,” said Subroto Som, Mashreq Bank’s Head of Retail Banking Group.
Mashreq Neo allows new users to enrol in-app in minutes. Its Activity Wall shows users their most recent activity in an easy-to-read timeline and it is the first digital bank in the region to offer investment in foreign equities and gold & fx trading.