Completing the customer engagement solution, Vipera provides the capability to market to consumers based on their location.

As a bank customer enters a branch or a shopper navigates around a shopping mall, beacon based engagement services can be enabled to deliver a highly personal and interactive experience that adds to the users customer journey in very specific ways.

Proximity marketing
an especially rich and clearly
personalised experience

Consumers can be guided to the retailer with the most relevant offer for them, be made aware of the  smartest way to benefit from a financial review whilst queuing in the bank branch or find the nearest airport lounge during their downtime between flights. When combined with transaction analytics and the Motif platform, proximity marketing can be an especially rich and clearly personalised experience.

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