Vipera provides the capability to market to consumers based on their location.

As a customer enters a bank branch or retail store, beacon-based engagement services can be enabled to deliver a highly personal and interactive experience.

Proximity marketing
an especially rich and clearly
personalised experience

Consumers can be guided to the retailer with the most relevant offer for them in the shopping mall, be made aware of the  smartest way to benefit from a financial review whilst queuing in the bank branch or find the nearest airport lounge during their downtime between flights. When combined with transaction analytics, proximity marketing can be an especially rich and clearly personalised experience.