At the heart of an effective customer engagement programme is a need to “know the customer”.

Discovering your customer requires big data as a starting point – and a process which turns big data into smart data into actionable data.

proprietary algorithmic analytics
making big data sources

Vipera’s data analytics team specialises in making big data sources like bank card transactions actionable. Expertise and proprietary algorithmic analytics can turn months of raw transaction data into an executable plan for customer engagement for banks to better service and extend their merchant acquisition activity or a bank or merchant to drive greater customer loyalty.

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