Vipera (AIM: VIP), the specialist provider of mobile financial and retail services, is pleased to announce it has been selected to partner with Philips Lighting to complement its indoor positioning system.
Philips Lighting, a global leader in lighting products, systems and services has announced its Location Lab partner program, which includes Vipera, to enable collaboration with industry leaders and start-ups to develop innovative applications of its highly accurate indoor positioning system.
Vipera is using the Philips’ indoor positioning technology as part of its growing retail offering and has created a proof of concept mApp called Follow Me which uses the Philips technology to direct consumers to specific products in store and then uses augmented reality to enable the user to scan a product and receive additional information, pricing and demos or previews. The mApp is currently being trialled with a major European retailer.
Other companies which have joined the Philips Lighting Location Lab program include Microsoft, SAP and Capgemini.