Vipera & Sella Bring AliPay to the Italian Market

More than 520 million app users will be able to shop in physical stores and on e-commerce websites.

For more than 3 million Chinese tourists arriving each year in Italy, shopping with their smartphones will be increasingly possible, thanks to the agreement signed between Gestpay, the Italian solution for online payment of Sella Group, and Alipay, the payment platform of Ant Financial, an affiliate company of Alibaba Group.

Made in Italy and Italy as a destination are increasingly attractive to the Chinese market, as demonstrated by recent studies realized by Nielsen for Alipay, that highlight how the budget allocated by Chinese tourists for a holiday in Europe is more than 3700 dollars, an amount often spent in luxury shops, restaurants and on Italian craftsmanship. What better way to pay than the Alipay app, installed on 99% of tourists’ smartphones and used by 63% of Chinese tourists in stores accepting this payment instrument.

The platform created by Sella group’s payments specialists team, in collaboration with Vipera, a company in which Sella Group invested in 2017, will allow the installation, on the main POSs already available in stores, of an application that develops a QR Code on the screen or upon the receipt. By framing the QR Code with the Alipay wallet, customers can pay via mobile.

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Operated by Ant Financial Services Group, Alipay is the world’s leading third-party payment platform. Launched in 2004, Alipay currently has over 520 million active registered users. Within the Alipay App, users can obtain information on various business establishments, complete online and offline shopping payments and also choose from a wide range of wealth management and other services aimed at providing a more convenient way of life. In China, over 40 million brick-and-mortar merchants now accept Alipay. Overseas, Alipay now covers 40 countries and regions to provide more diversified services for Chinese travelling overseas. Alipay currently supports 27 currencies.